Collection: Rareform

Brothers Alec and Aric Avedissian have repurposed over 350,000 billboards to date.

"While traveling in El Salvador, I noticed people using billboards as roofing. To me, it was brilliant: billboards are durable, weather-resistant, and made from vinyl which is not traditionally recyclable. I enlisted my brother Aric to help create what would become the first Rareform product: a surfboard bag made of used billboard vinyl. Today, we reuse over 80% of the billboards you see in major cities and highways across the US to make one-of-a-kind everyday accessories (no need to be a surfer to wear them). Rareform has breathed new life into my career, creating purpose. Just like the billboards we use, there's a second life waiting for all of us if we put our minds to it. Our hope is that these products make you feel as good as we feel making them."